One of the biggest panics associated with technologies is that it increases and encourages sedentary lifestyles in children and as a result it has a direct causal relationship with increasing levels of childhood obesity. I try to debunk this viewpoint as much as I can by showcasing games technology that requires active involvement. You know the stuff: dance mats, Eye Toy, Wii etc. However, it seems we have a rather special, talented and unexpected ally in this field.Seb Coe, he of Olympic gold medal fame was commenting about how we need to engage young people with exercise and athletics particularly in relation to motivating them for the 2012 Olympics in London.
In an article in the Daily Telegraph on 25 April he decided to comment on the importance of communicating and engaging young people through media that they understand. Here's a flavour of what he had to say:
"We often bemoan the fact that young people spend a lot of their time watching the television, surfing the net or listening to pods. But actually, technology is a golden opportunity because it's something that is familiar to them. We have got to be creative with the new technology that's available. We can't sit there any longer, listening to the same old arguments that we've lost a whole generation to a virtual world of 24hr multi-channel entertainment. We have to actually get in to that space and use it. We shouldn't despair - the challenge is to get them from the televisiob screen to the tennis court or the running track. We can't just sit there supine, just wanting the world to roll back time."
I really liked what Seb Coe has said here and feel that this is the kind of leadership that we need displayed in terms of attempting to understand and reach out to our increasing tech-savvy client group. It's also a refreshing change to hear an 'establishment' figure talking about techniology with such a positive spin.